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  1. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But look for standouts – did any one account spend way more or less than usual? Many of the following are interchangeable (quarterly or semi-annual...

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. This year I’ll be writing about not just Bing Ads, but...

  3. Setting up PPC Campaigns

    With your basic themes discovered through keyword generation, create the account structure. Before accessing the ad platform or any buttons are pushed, there are three core planning factors to consider that will determine your approach to account...

  4. Get Your adCenter Search Marketing Campaign in Shape for 2012

    For example, if you want to insert a keyword exactly as it exists in your account directly into an ad title, text, or display URL, you can use “{keyword}” as a place holder. If you use this kind of dynamic keyword insertion, you run the risk of...

  5. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    Keyword level negative keywords can be strategic weapons to optimize an account, but most likely if you aren’t paying enough attention, they could have a detrimental effect on your CTR. After “Reality Check: adCenter is NOT a Second Tier Engine...

  6. Search News & Headlines Around the Web - May 13, 2011

    Simplified account creation with new My Client Center feature - Inside AdWords PPC A 5-Point Checklist for Successful PPC Campaign Settings - Searching Beyond the Paid Alibaba to Yahoo: There Wasn't a Board Vote, But We Told You So - All Things...