SEO News

My Account Ppc Quality Score

  1. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Many of the following are interchangeable (quarterly or semi-annual), and depending on the account, you could do them on a monthly basis.

  2. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter's latest release takes into account "where a user will publish content in addition to who the user's competitors are for that piece of content. We've confirmed a statistically significant relationship between the traffic that a piece...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Remember, these aren't about “bad data” in your account, but when similar stats are trending in opposite directions. Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from...