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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to...

  2. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Cassandra Jones, account supervisor with Google partner iProspect, advocates for automation wherever possible. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Instead of keywords, PLAs use product targets to determine when products in the...