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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Request feedback via your seller account from buyers on Amazon, who can leave not only product feedback but also seller feedback. Too many negative seller reviews can even have your account suspended, so be careful to always put the customer first...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Now that you have the report, you can create a plan of action for...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    Folks who search this query on their mobile devices are probably looking for some quick information or a fast way to create an account that they can access via their PC later. Based on recent account audits, I think many campaign managers neglect...

  7. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But look for standouts – did any one account spend way more or less than usual? Many of the following are interchangeable (quarterly or semi-annual...

  8. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an account. Launching numerous initiatives can have an unwelcome side effect...

  9. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour...