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  1. How Can Good PPC Managers Become Great PPC Managers?

    Consider a newly adopted PPC account that was once mismanaged by another. Over time, these small changes will improve the overall health of any PPC account. Here's an example: My agency recently inherited a PPC account that was poorly managed.

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Request feedback via your seller account from buyers on Amazon, who can leave not only product feedback but also seller feedback. Too many negative seller reviews can even have your account suspended, so be careful to always put the customer first...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to...