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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. You're managing a search account through DoubleClick...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. If you find that younger people are more likely to come via PPC but spend less than...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Consider a newly adopted PPC account that was once mismanaged by another. Over time, these small changes will improve the overall health of any PPC account. Here's an example: My agency recently inherited a PPC account that was poorly managed.

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or...