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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Here are six ways to prepare your B2B PPC account for the holidays. So, go ahead and take that holiday vacation, but don’t forget to prepare your B2B account for the holidays! It’s the fourth quarter of the year, and by now you’ve probably read...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to losing your biggest client. PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. You're managing a search account through DoubleClick...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. If you find that younger people are more likely to come via PPC but spend less than...