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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search...

  2. Product Listing Ads: How to Maximize Your Returns

    Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    There are some types of industries where catalogs are meant to list every single item available from a particular merchant (office supply catalogs come to mind). Most print catalogs do not have section headers that lead the consumer back to various...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    The following steps for setting up an All Products Ad Group assume you already have an active AdWords account which is linked to your Google merchant login. Having seen more merchant interactions with PLAs and Google Shopping management, it's much...

  5. Is Google Trust Being Scroogled?

    Bing’s Merchant is their answer to Google Shopping. And while it is free, it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants. Microsoft this week, during the holiday season, increased the...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    With a keyword search, Google will automatically select the most relevant product from the merchant center account. These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account.

  7. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    So if your AdWords account isn’t linked to your Google Merchant Login, make sure you take a second to do that. Alternately, you can check the Google Merchant Center extension filters by going to the Ad Extensions tab, clicking the extension you...