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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. I think this where many PPC mangers turn when performance shifts within an account. Initially, we started with elements within our direct...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It was a busy day, but the manager made the effort to tell Beal they would get someone to take care of him. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Again, in order to proceed, you need to already have set up your Google Tag Manager account, set up a container for your website, and already implemented the basic Google Analytics tag in GTM. Note: this post won't cover the basic setup of Google...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Auto-Event Tracking for GTM (Google Tag Manager) Google Tag Manager 'Premium Service Level Agreement' will be rolling out Q4 2013 for GA Premium users. Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes...

  5. BrightEdge Shifts Marketers from Keyword to Page Performance

    This report complements the already existing "page manager" feature, which helps BrightEdge customers optimize at the page level, not just the keyword level. Mattick pointed to the "triangulation" method in the interim, whereby a person can take...