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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do we have a dedicated account manager? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  2. PPC Management: Your Past, Present & Future

    As a campaign manager, you should have a task list of recurring tactics. Providing strategic vision is what changes a campaign manager to a thought leader. The reason for this neglect is because urgent needs often take precedence over a campaign...

  3. How Can Good PPC Managers Become Great PPC Managers?

    A great PPC manager begins thinking about how he or she can elevate those results, even if only by 1 percent. It's worth mentioning that the PPC manager's experience is a factor here. Usually, a good PPC manager will make enough notable...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. I think this where many PPC mangers turn when performance shifts within an account. Initially, we started with elements within our direct...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It was a busy day, but the manager made the effort to tell Beal they would get someone to take care of him. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Again, in order to proceed, you need to already have set up your Google Tag Manager account, set up a container for your website, and already implemented the basic Google Analytics tag in GTM. Note: this post won't cover the basic setup of Google...