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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). For example, a slow decline in conversion rates may be less obvious when you are working on the account month to month; but looking at the last 12 months, you can see...

  2. Claim Your SERP Real Estate With Google's Product Extension Ads

    For example, most of us utilize Google AdWords with Google Analytics and maybe even Website Optimizer, too. This creates increased interactivity between searchers and ads, but more importantly it can have a major impact on increasing click-through...