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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. Many accounts I review suffer from lazy keyword strategies. These accounts rely too heavily on broad match to generate...

  2. Why You Need to Own Your Data & Digital Assets

    Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and brands to abandon historical data and starting over with a new account.

  3. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    Now when you set up an account, you'll be able to utilize one conversion pixel across multiple accounts. Google recently released two updates that will help advertisers better understand how the keywords and ads across all their accounts work...

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Miscellaneous online accounts/subscriptions/tools totaling $_______ / year. Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc.

  6. Google as Your Identity Provider: Where Are We Now?

    The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    He continued, “We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out commands such as: 'like' as many pages as you can to create a large community.