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  1. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    It means advertisers would have a convenience of managing both accounts using same or similar tools without the concern of Google monopolizing the paid search market in Japan, she explained. Hunt says Yahoo Japan has stated its PPC account would be...

  2. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    That being said, there have been a few accounts where Search Partners perform well (or even better than Search). Recently, I improved an account's ROAS from the mid 60 percent range to the upper 90 percent range just by removing the Search Partners.