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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    They stated, whether you are a beginner or an advanced PPC professional, it’s time to think about the evolution of your accounts. Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. And this tool lends a little more credibility to those accounts...

  3. Product Listing Ads: How to Maximize Your Returns

    At the moment if one product accounts for most of your sales but a different one accounts for most of your spend, that's tough. Google will also take historical and predicted performance into account, so you may find your products rotated between...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Miscellaneous online accounts/subscriptions/tools totaling $_______ / year. Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc.