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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or...

  2. Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing

    As part of this process, we're asking business owners to review and confirm some of the information in their Google Places accounts so we can keep showing it to Google users. You'll need to do this for all listings in your account by February 21 to...

  3. Google Starts Penalizing Sites for Rich Snippet Spam

    The warning that would appear in a user’s accounts if they have manual action taken is: If you're unclear if you’re using rich snippets correctly, you should first check your Webmaster Tools account and see if there’s any issues that show up...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Google's response to the evolving multi-device world was a step to better align its advertisers...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    And this tool lends a little more credibility to those accounts with high performance levels, he added. Sometimes people feel insecure about their accounts, even though they’re doing really well. The grade you see is similar to that of an SAT score...

  6. PPC Management Operations: The Ultimate Guide

    For newer accounts or existing accounts that need a revamp, doing this daily is wise. Every business is different and the level of attention needed for certain accounts will vary. But in general, one of the first things you should do is check your...