SEO News

My Account Google Accounts

RSS
  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. In fact, in most accounts, your remarketing campaign should be one of your best...

  2. Influential Twitter Accounts Indexed More in Google [Research]

    Eighty percent of tweets were indexed from Twitter accounts with a high follower account, and 20 percent were indexed for accounts with the strongest link profiles. Accounts that had 1 million or more followers had a much higher indexation rate in...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. Many accounts I review suffer from lazy keyword strategies. These accounts rely too heavily on broad match to generate...

  4. Why You Need to Own Your Data & Digital Assets

    Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and brands to abandon historical data and starting over with a new account.

  5. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. Consider a newly adopted PPC account that was once mismanaged by another. Here's an example: My agency recently inherited a...