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  1. Why You Need to Own Your Data & Digital Assets

    Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and brands to abandon historical data and starting over with a new account.

  2. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. Consider a newly adopted PPC account that was once mismanaged by another. Here's an example: My agency recently inherited a...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or...