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  1. Google Dorking: Feds Warn Against Malicious Cyber Actors

    And, in October 2013, hackers were able to compromise 35,000 websites by searching for vulnerable software identities and creating new administrator accounts for the websites. By searching for specific file types and keywords, malicious cyber...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    They stated, whether you are a beginner or an advanced PPC professional, it’s time to think about the evolution of your accounts. Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. In fact, in most accounts, your remarketing campaign should be one of your best...

  4. Influential Twitter Accounts Indexed More in Google [Research]

    Eighty percent of tweets were indexed from Twitter accounts with a high follower account, and 20 percent were indexed for accounts with the strongest link profiles. Accounts that had 1 million or more followers had a much higher indexation rate in...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. Many accounts I review suffer from lazy keyword strategies. These accounts rely too heavily on broad match to generate...