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  1. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. Through our platform, retailers can use their Google Shopping campaigns data to build out...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you're going to be going through a large following like Parenting Magazine or Elle, take a moment to visit the People tab in your G+ Page account first. If you aren't likely to follow an account that still has the generic Twitter egg for a...

  3. Conquering Content Marketing, Step 5: Measurement

    We're going to continue investigating, but your account should be safe now. After looking into possible leaks, her IT team informs her that her email account was hacked. She drove a few minutes down the road to a Wendy's, and as she was waiting for...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Simply follow these steps to add custom reports to your own GA account: All of the reports that I'm sharing today are pre-built and...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Go where they are: Facebook, Twitter, LinkedIn...

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. You don't own your profile and they can disable...