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  1. Conquering Content Marketing, Step 5: Measurement

    After looking into possible leaks, her IT team informs her that her email account was hacked. We're going to continue investigating, but your account should be safe now. She drove a few minutes down the road to a Wendy's, and as she was waiting for...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: And Neil Patel noticed that 1,500-word posts generated 68 percent more...

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Cutts statement seems quite definitivie that no, those signals aren't taken into account. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    For the more extroverted and social video savvy brand reporters, Google+ makes it possible for anyone with a web cam, Google+ account and high speed Internet connections can turn any moment into an instant on-air collaboration or pseudo talk show.

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you haven't already done so, you should convert your existing account into a Business account, or sign up for a new Business account. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into...