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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with consumers looking to get in touch. Google's response to the evolving multi-device world was a step to better align its...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. This allows you to connect the dots by using that other channel to get them to re-engage.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Google+ was designed to connect all those dots. I'd hazard a guess that four connection points could connect me to the Pope. I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you choose to befriend". Also, anyone wanting to post a comment will need a Google...

  5. How to Create a Social Media Editorial Calendar

    Connect with Print Campaign Connect the dots between print and online and carry over print advertising themes and campaigns into the social media calendar and vice-versa Today’s editorial calendar takes into account web content, company press...