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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. Google Analytics has always been very good at telling you what people have been viewing...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    ABR takes time on page into account and can give you a much stronger view of engagement. It's one of the reasons I highly recommend implementing adjusted bounce rate (ABR) via Google Analytics. Once I heard the official announcement from Google's...

  3. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. They often replace the Google Analytics UA account code that was running on the website when they got...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Consider a newly adopted PPC account that was once mismanaged by another. Here's an example: My agency recently inherited a PPC account that was poorly managed. Over time, these small changes will improve the overall health of any PPC account.

  5. Conquering Content Marketing, Step 5: Measurement

    After looking into possible leaks, her IT team informs her that her email account was hacked. We're going to continue investigating, but your account should be safe now. She drove a few minutes down the road to a Wendy's, and as she was waiting for...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. Recently, we were pushing to solve an account issue which led...