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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.