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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    In the campaigns tab or dimensions tab, segment data by day to see if the account or campaigns are reaching daily budgets. It’s always good to revisit an account and check in on important components such as budgets, settings, and goals.

  2. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. Select the most important keywords in your account - highest...

  3. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: For the China market, setup Baidu’s Analytics tool on...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    There are two fundamental reasons that your AdWords campaigns are failing: AdWords problems and business problems. So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although...

  5. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. Optimized campaigns are great for visibility needs. If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: To create these, you’ll need to have your AdWords account connected to your Google...