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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). There are two fundamental reasons that your AdWords campaigns are failing: AdWords...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Over time, these small changes will improve the overall health of any PPC account. Consider a newly adopted PPC account that was once mismanaged by another. Here's an example: My agency recently inherited a PPC account that was poorly managed.