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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to losing your biggest client. Especially if you have a client stiff you on a huge AdWords bill that you were running through your...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). Or perhaps you’re doing everything right inside your account, but your product or...

  4. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords...