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  1. My Top 5 Most Used Custom Reports in Google Analytics

    If you're signed in to the Google Analytics account of your choosing, you can click the “Get Report” links in each section below for each of the reports. They will be automatically saved into your Analytics account and can easily be found in the...

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    While Norwich City wanted to engage their fans (and they have over 3x the number of followers than the Leeds United official twitter account), they should have realized that there was a prevailing sense of anger amongst the Leeds fans about the...

  3. Do the PPC Engines Reward the Right Behaviors?

    The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. Originally written in 1975, the article was already a classic, even at...

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Even though the registration process isn't arduous, you are presented with a giant button, prior to check out, that states "create an account". Getting back into this mind-set, we filtered out all "bad" organic search traffic (0 percent uniques, to...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone.