This makes it even more critical that publishers set up authorship, linking their online content to their Google+ account. Almost 90% of Tech Writers Now Have a Google+ Account First, we looked to see what percentage of writers had a Google...
Taking seasonality into account by adding /Mothers_Day to the display URL With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013, the competition is fierce. So which retailer did the best job this year of writing solid...
Create a Google AdWords Account It's better to start small and scale up as you get more familiar with the account and what good objectives are. If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad...
Panning back to last month's optimism on Facebook's local ambitions, and taking into account the above counterpoints, can it build local content (volume) and context (quality)? Since looking at Facebook's moves in local search last month, much more...
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
Yet in that same time, they have done multiple postings on their Facebook page as well as their Twitter account. And a neglected Google+ page – or Facebook page or Twitter account – reflects poorly on any company that fails to maintain it.
I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google when working on my clients' sites. But since it will save us from having to type in a password when we access an account online...
Test the images on your own Pinterest account first. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network.
Twitter: Set up an account for the event. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to act now – don't wait!
No Business Listed: Even if you don't have a Yelp account yet, you can still type in the name of your business. Once your email is confirmed, the Yelp team will look at your submission and get back to you before you can begin optimizing and making...
Only a limited number of accounts went active immediately, but like their rolling releases, if you don’t see it now, keep checking back daily to see if your account has been activated. If you have account rep, you can also contact your rep to see...
Offering "More like this" widgets that take into account all of the previous expressions of intent can help keep that customer converting. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the...
In addition, check-ins become exponentially more important when you take star ratings into account (covered soon). On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
For example, you can set it up so that if someone tweets with a specific hashtag, you tweet it from your branded Twitter account. However, a word of warning: Make sure you're keeping an eye on what your account is doing and that you're there to add...
Go to the Admin area of your Google Analytics account and select your desired profile. It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time...
That means content creation – be it blogging, making videos, updating your social account – all falls under your domain. When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating...
Clearly, the ad agency had to work with Google to get this campaign approved, as Google AdWords takes into account misspellings when showing ads, and it is actually against the AdWords terms to deliberately misspell words in an AdWords ad.
A project manager or super anal account manager is a great person to have help out with this phase. As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.
The response my student gave to his IT team was to type in http://aol.com and http://yahoo.com, and look at what happens to the URL (they each move to the www version), then he asked them to think about whether they've ever received an email from...
Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend. Has search lost its luster?
