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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. I think this where many PPC mangers turn when performance shifts within an account. Initially, we started with elements within our direct...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Over the years Google algorithm has been changing to take into account social factors more than they were previously. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Family Feud said they were hacked, but Beal suspects that someone simply logged into the wrong Twitter account, which is easy to do if you use tools like HootSuite or TweetDeck. When the Family Feud Twitter account posted a very political statement...

  4. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. It's time that our content strategies focus on the user as much as our homepage design does. So how do you think like a UX strategist, and how will doing so help you produce better...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Request feedback via your seller account from buyers on Amazon, who can leave not only product feedback but also seller feedback. Too many negative seller reviews can even have your account suspended, so be careful to always put the customer first...