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  1. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're managing a search account through DoubleClick Search. By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. Google Analytics has always been very good at telling you what people have been viewing...

  4. Influential Twitter Accounts Indexed More in Google [Research]

    Eighty percent of tweets were indexed from Twitter accounts with a high follower account, and 20 percent were indexed for accounts with the strongest link profiles. On a related topic, when it comes to social signals and rankings, back in January...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    These keywords provide a solid foundation for your account. Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. Even though this happenstance is commonplace, there is an inherent danger...