The response my student gave to his IT team was to type in http://aol.com and http://yahoo.com, and look at what happens to the URL (they each move to the www version), then he asked them to think about whether they've ever received an email from...
Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend. Has search lost its luster?
Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your...
ComedyFest kicks off tomorrow with comedian Mel Brooks setting up a Twitter account at LA's Paley Center. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track.
If you're the one recording (which you likely will be), then it's you that needs the account, not your client. You need to have a verified YouTube account to make this happen. You may want to consider building out an international presence to help...
Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Google will also take historical and predicted performance into account, so you may find your products...
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Desktops account for the balance. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my ad spend should be allocated to digital video?
Also, anyone wanting to post a comment will need a Google+ account. A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding.
Google's study has taken all these factors into account and they presented the results of their findings this week. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your...
Conversions: In campaigns targeting all devices pre-enhanced features, the conversions for all mobile comprised 3 to 12 percent of the total account conversions, leaning heavily with tablets. However, for tablets, the CPCs in many cases were higher...
I think it's awesome that they apologized and I get that we all make mistakes, but this should be an indicator that this account manager needs to learn a few nuances of communication,” Grimm said. In what is starting to become the new “normal” of...
And I wouldn't hold your breath waiting for me to share my bank, account number or balance with anyone that only operates on the "honor system". I was certain it ran a lot deeper than that. When authorship launched, it seemed to support my theory...
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
I think privacy has been taken well into account by Facebook,” says Rebecca Lieb, an analyst at Altimeter Group. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like...
By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. Video is a powerful way to reach audiences both for publishers and...
What are the chances that person woke up this morning, checked their account balance, and discovered that for the first time in their life, they don't have enough to cover all their bills? An old joke that I first heard from my friend and colleague...
You can obviously blame your account manager – or even fire him if you want to be extreme. Wouldn't it be better to leverage this opportunity to learn something about your operation and teach your account manager something that will make him better?
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips.
Google has introduced the Inactivity Account Manager to let users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following lengthy periods of inactivity.
