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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Here are six ways to prepare your B2B PPC account for the holidays. So, go ahead and take that holiday vacation, but don’t forget to prepare your B2B account for the holidays! For e-commerce advertisers, the holidays are the busiest time of year...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to losing your biggest client. The goal of these "lessons" is to help you use what I found worked best and apply these to make your...

  4. Dealing With Onsite Duplicate Content Issues

    If you are using Google Webmaster Tools, log in to your account, click on Diagnostics, followed by "HTML Suggestions. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and...

  5. Cross-Device Measurement: Believe the Hype

    Social Login ID: The ID associated with their social account. Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice.

  6. Google App Searches Gmail for Upcoming Bills

    The information is pulled directly from your Gmail account and displayed on your screen as shown below. Additionally, when the Google App scrapes your email account and displays information for bills due, upcoming airline tickets, etc.you will...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects...

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Don’t get me wrong, technical problems can definitely cause content quality issues, but Panda heavily takes into account user happiness. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly...

  9. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very...