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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. The MVP needs to meet, not global needs, but the needs of a specific set of early adopters who will...

  2. Twitter, Foursquare Set Records During Super Bowl

    However, it must be noted that Usher was more tweeted about than Packers quarterback and Super Bowl MVP Aaron Rodgers. Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers attracted record television ratings, but Twitter and...

  3. Super Bowl 2010 commercials featured (again) on YouTube AdBlitz

    Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads? Image by SESConferenceSeries via Flickr Last year, the Super Bowl ranked in $213 million in advertising revenue, according to Kantar Media, until recently known as TNS Media...