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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    It cannot and must not be estimated beforehand. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    Before we dive into how this can help you, we must first define what the model explains. It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital...

  5. Is Agile Marketing the Future of Search in 2013?

    This is exactly the same way you would create a prototype for showcasing a new product, or a pilot episode for a TV series. So now he gives his audience what they want to see - and follows up by promoting it as much as possible.