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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If you can have a few quality interaction that can easily multiply to create lasting value. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and those who are first timers (Lexus).

  2. SEO Diagnostics: Urgent & Preventive Care

    For example, take the number of pages you think will be impacted by the changes, multiply them by average conversion percentage, or average revenue per page, or average leads per visit, etc.and articulate what kind of increase you’ll likely see in...

  3. 3 Tactics for Demographic Targeting on the Google Display Network

    You could multiply bids based on user demographics. Wouldn’t it be great to create campaigns with a similar strategy on the Google Display Network (GDN)? We’ve pulled together a plan that can help segment your audience by demographic/psychographic...

  4. BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

    Multiply the actual number of each actions by the priority factor above. Often times, we focus on a single goal action – such as “drive more sales. This has become standard practice in our industry. We set up, manage, and optimize campaigns against...

  5. Too Little SEO? Some Characteristics of an Under Optimized Website

    Plus it wouldn’t make sense to multiply a links’ value according to the number of instances it may occur sitewide (and equity characteristics thereof). Such updates and events include Panda, the notice of death detection and a Penguin web spam...