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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Users who clicked on both the search and social ads had a click-through rate approximately four and a half times higher than users who only clicked on social ads," Marin stated in its paper. Users who clicked on both a search and social ad...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    This report shows you the pages that users were on before and after a pageview of the selected URL. Another benefit is seeing pages users were on prior to experiencing a 404 error page. One of the most useful reports for any website, it's all about...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    First, Cutts brings up the issue of a manual penalty and suggests users first check their Google Webmaster Tools account. Some changes are more obvious than others, but some are such subtle tweaks that it can be really hard to notice the difference...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Valuable data remains, however insights most closely related to...