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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    First, Cutts brings up the issue of a manual penalty and suggests users first check their Google Webmaster Tools account. Some changes are more obvious than others, but some are such subtle tweaks that it can be really hard to notice the difference...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Each of these users necessitated a different web experience. Users of all technology levels and specializations can collaborate in one easy-to-use interface. The ability to pull together data from multiple sources in one place, process it in a...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Valuable data remains, however insights most closely related to...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    As users increase engagement, the website content delivered is enhanced correspondingly. A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories.

  6. 26 Free Must-Have Tools for PPC Success

    It's even possible to have multiple users editing them at once – something you can't do with Microsoft Office. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI...