SEO News

Multiple Users

RSS
  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Users hate them, so be very careful when you trigger full-screen floating ads and how often you employ them per session. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. However, advertisers must be strategic in what they offer LinkedIn...

  4. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Marketers want the flexibility to use multiple marketing channels - from search to...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Yes, that means using multiple mobile devices to test the top landing pages for smartphone users. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Again, you are looking for the percentage of mobile traffic to see how much bamboo you are feeding users. If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with...

  8. Google Responds to 'Right to Be Forgotten' Questionnaire

    The core service of a search engine is to help users find the information they seek, and thus it is in a search engine's general economic interest to provide the fastest, most comprehensive and most relevant search results possible," Google said.