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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Un-engaging content: Even if your content doesn't fall in any of the categories above, it may still be a potential threat because users don't find it particularly interesting. Bounce Rate: Whether a user returns to or "bounces" back to the search...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Can [VENDOR NAME] offer customizable reports for individual users? Does [VENDOR NAME] provide various permission levels for different users to login...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    When users visit a search engine, they conduct multiple searches nearly 65 percent of the time, according to a study by Compete. Users were indeed more likely to click on advertisers that appeared more often in the same session.

  5. Nuances of Spanish Language Search Marketing

    Placing the tag on the site will allow users to view content in their language of preference. Argentina Web users are more likely to view online video content. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent...