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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Can [VENDOR NAME] offer customizable reports for individual users? Does [VENDOR NAME] provide various permission levels for different users to login...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    When users visit a search engine, they conduct multiple searches nearly 65 percent of the time, according to a study by Compete. Users were indeed more likely to click on advertisers that appeared more often in the same session.

  3. Nuances of Spanish Language Search Marketing

    Placing the tag on the site will allow users to view content in their language of preference. Argentina Web users are more likely to view online video content. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Users who clicked on both the search and social ads had a click-through rate approximately four and a half times higher than users who only clicked on social ads," Marin stated in its paper. Users who clicked on both a search and social ad...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    This report shows you the pages that users were on before and after a pageview of the selected URL. Another benefit is seeing pages users were on prior to experiencing a 404 error page. One of the most useful reports for any website, it's all about...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...