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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    Building SEO into the business means that you are going to be the project manager of multiple teams (either in-house or perhaps outside vendors), at least initially while you get things rolling. You might have multiple workflow processes for...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads. Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney World, Jaguar...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic...