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Multiple Touch

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can the CMS be configured to display in multiple languages? How does [VENDOR NAME] handle publishing content in multiple languages? Can we add multiple filters on the store locator? Will our local pages be optimized with touch-screen capabilities...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. Multi-channel touch points are even more valuable for social advertising," Marin reported. When these purchase criteria are positively reinforced through multiple...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. As a result, Google last year launched estimated total conversions to measure conversions across multiple devices.

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. One of the most organic, powerful ways to make content more...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, which will help you string together the value of organic search and social media strategies over the course of multiple visits.

  6. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Think of mobile as the second screen so other marketing tactics likely to touch PPC will also touch mobile. Multiple options to find what they need, for example by including sitelinks. Often times as marketers we tend to focus on the strategy and...

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If you were to view the analytics for each of these touch points, it would look something like this: Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Where target audiences reside will also impact which social platforms your audience is most like to be investing their time, as illustrated by data compiled by multiple sources. Orchestrating Efforts Across Multiple Platforms is Easier When...

  9. Driving Consumer Insights With Mobile Analytics

    Turn on subdomain or multiple TLD tracking. On the web analytics side the human interface is obviously a keyboard and a mouse; whereas, on the mobile side the human interface is gestural and touch-based and there's just a lot more that can go wrong.