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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Where target audiences reside will also impact which social platforms your audience is most like to be investing their time, as illustrated by data compiled by multiple sources. When you have customers in multiple countries, investing across...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method. Cons: Supported only on Google Play so if the app runs on other platforms, you need to implement a...