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  1. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Many companies net out in the middle – high profile executives...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She is planning to achieve these goals across different platforms, all working together as part of an integrated whole. For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram...

  3. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew's Social Media Update 2013. Pew also points out that while Facebook dominates the online social networking scene, other...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. Creating content that is easy to consume, share, and act upon...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. To illustrate, this report demonstrates social engagement over ten platforms. In other words, if your marketing department loves to be on...

  6. The Multi-Platform Majority Has Arrived. Are You Ready?

    The average web user today accesses the Internet on multiple platforms and has different value drivers for each platform and access method. Before long, multi-platform users will evolve from being a simple majority to a dominant majority, while an...

  7. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review...