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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you have some coding skills, you can even edit any breaks within their tool and integrate it back in with some email platforms. Test and optimize the length of your subject lines in multiple email clients and email "preview" modes.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. I have always felt that the success of digital...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer relationship management (CRM) platforms? Are there tools in place to ensure brand and regulatory...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. LC: One of our aims with the new SES events is to provide an easily digestible content program that...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Many companies net out in the middle – high profile executives...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She is planning to achieve these goals across different platforms, all working together as part of an integrated whole. For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram...