Attribution modeling may sound like a daunting and time-consuming endeavor, but with the advances in reporting features across multiple advertising and analytics platforms, you're no longer limited to last-click conversions.
Where target audiences reside will also impact which social platforms your audience is most like to be investing their time, as illustrated by data compiled by multiple sources. When you have customers in multiple countries, investing across...
Adding social buttons prompts sharing, which improves the distribution or your content across social platforms. Here are some solid examples of SEO-friendly pagination (multiple, numbered hyperlinks means fewer clicks to reach older content).
Top social CRM platforms make it much easier for brand managers in any industry to maintain control of all social activity and ensure brand consistency, but many of these platforms fall short of ensuring compliance with industry regulations.
The Internet accelerated these platforms even further, fueling multi-billion dollar businesses like SAP, IBM and Oracle. By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software...
It is no secret that people are more likely to follow and engage with brands that are active in their social media platforms of choice. Bottom line: there might not be that many brands using Google+ to its fullest extent, but clearly there are...
Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’ – ClickZHow close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations...
You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. Generally, you will need to serve multiple audience types. If you have multiple copywriters contributing to the website you might consider...
Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience. Also, brands should consider that, with the increased adoption of Vine, many social...
For some background, these are the online platforms brands are using: Craver mentioned Chromeless browsers under the Mobile App Experience above, and likely the two most popular related platforms to use are: PhoneGap and Appcelerator.
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central BlogGoogle shares its best practices to avoid the...
Customer service issues not handled properly can become amplified very quickly across social media platforms. Post to multiple locations at once. It is now no longer sufficient for national brands to rely on one social presence at the corporate...
With platforms like Instagram, fans feel like they have instant access to movie stars, athletes and their favorite musicians. Even though Lady Gaga’s concert tour is on hold because of an injury, she stays connected to her “little monsters” through...
Phone call analytics platforms charge a monthly fee to utilize multiple 800 or local numbers, which are then associated directly to a campaign to measure the impact. These platforms integrate directly with larger bid management platforms like...
Branigan mentioned the much-hyped New York Times new article template (still being rolled out on all platforms) – as an example of this. Make your content creator authoritative and active on the social platforms, stat!
Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. People use multiple devices and browsers to surf the web. When Universal Analytics launched in beta, it was...
Businesses at all levels should concentrate on best-in-class customer service and creating positive experiences both in real life and in their social platforms. Sure, AdWords is enhancing their ability to gain marketshare through serving...
If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method. Cons: Supported only on Google Play so if the app runs on other platforms, you need to implement a...
In a watershed research initiative conducted with NBC for the 2012 London Olympics, a panel of Olympics enthusiasts were recruited in order to observe their media consumption habits across multiple platforms to better understand how consumers...
The San Francisco-based company provides software that allows marketers to track and optimize paid advertising campaign performance on multiple platforms, including Google, Bing, Facebook, and Baidu. Marin Software went public today.
