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  1. 26 Free Must-Have Tools for PPC Success

    Convertable is a free lead generation tracking service (in beta). It's even possible to have multiple users editing them at once – something you can't do with Microsoft Office. Who wants to update thousands of product listing ads manually?

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. Local listing management offers multiple measurable influences to...

  3. 4 Google Changes and How Online Merchants Can Adapt

    Provide good quality products and customer service. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  4. 7 Ways to Make Your Google Search Result Stand Out

    Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). Most service industries have the luxury of hand-picking who they ask to submit a review. Utilize search engine friendly file names and...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    Subscription Service There may be multiple stages (e.g.register for free; 2.pay to subscribe). You can't use them with Product Listing Ads: This is annoying. RLSAs are really flexible. As a feature it opens up a lot of potential strategies.

  6. Pot (Microsoft) Calls Kettle (Google) Black on Privacy

    In order to offer you a more consistent and personalized experience in your interactions with Microsoft, information collected through one Microsoft service may be combined with information obtained through other Microsoft services.

  7. Google Flight Information Gains Prominence in Search Results

    Since giving us an early look in September, Google has continued working on their Flight Search service. Google searches multiple major airlines and displays the results in a table located just below the paid search ads, above organic results.

  8. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Tip: PostRank is a service that measures the active engagement of blog posts. The W3C HTML Validation Markup Service and HTML Validator Firefox Add-on are handy tools to audit your code. Follow the "Blog/News Page" SMO guidelines when listing the...