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  1. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. You should optimize all your local marketing for customers who use multiple devices to find your brand.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    As SAP started to leverage more pictograms, questions started to pour in about what works best, pictograms or photographic images. This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images...

  3. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    You can see that the images next to the dimension state whether this is a page or subfolder. Be aware that this preview may not be the same version that the user saw if the content has changed and that this URL is built based on the domain name you...