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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    As SAP started to leverage more pictograms, questions started to pour in about what works best, pictograms or photographic images. This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images...

  2. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    You can see that the images next to the dimension state whether this is a page or subfolder. Be aware that this preview may not be the same version that the user saw if the content has changed and that this URL is built based on the domain name you...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Note how core concepts inform multiple aspects of content and UX creation.