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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Note how core concepts inform multiple aspects of content and UX creation.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  3. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Google Images Keep in mind that you can combine multiple extensions to take up the majority of the...

  4. How to Plan Effectively for Content Marketing in 2014

    Images News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news across multiple industry topics on a daily basis. Further, the relevance of high quality and frequent content around market position...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. The website should always be the ultimate destination...