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Multinational Company

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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). You are likely not only competing with fellow multinational marketers, you are also...

  2. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. It can sometimes be annoying when you're searching for a...

  3. IRS Audits Google's Off-Shore Tax Strategies

    The current multinational tax tactics used by Google save the company billions each year. The IRS isn't the only one putting a magnifying glass to Google's multinational holdings strategy. Tight enforcement of tax policies for multinational...

  4. 5 Options for Choosing a Country, Region, or Language Selector

    As a multinational company or a company that’s just launching internationally, choosing your country selector will be a critical decision for both usability and SEO. Usability: If it isn’t easy to locate, use, or otherwise just unclear, you may be...

  5. Highlights from the SEW Blog: February 25-29, 2008

    With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. MicrosoftMicrosoft's Kevin Johnson e-mailed his team detailing Microsoft's interest in...

  6. RealNames Spricht Deutsch

    It neatly solves the problem of which corporate web site to serve up when a company is multinational. RealNames Spricht Deutsch From The Search Engine Report June 2, 1999 The popular German search service Fireball is now displaying RealNames...