Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. It can sometimes be annoying when you're searching for a...
We would like multinational companies to join Brazil and find help us find solutions. The company enters Brazil with a solid base of clients, such as Brazilian Telco, Telefonica and global automotive, travel and hospitality brands.
Arora said a recent global campaign by Reebok - which ran across Google.com, YouTube, Gmail, etc.as well as Unilever's efforts in Brazil, are examples of the company enabling multinational ad initiatives.
Attendees ranging from e-tailers to NPOs to multinational corporations had the chance to participate in the discussion around how SEO and social work together now and will continue to do so in the coming months.
The current multinational tax tactics used by Google save the company billions each year. The IRS isn't the only one putting a magnifying glass to Google's multinational holdings strategy. Tight enforcement of tax policies for multinational...
As a multinational company or a company that’s just launching internationally, choosing your country selector will be a critical decision for both usability and SEO. Usability: If it isn’t easy to locate, use, or otherwise just unclear, you may be...
Appearing to be a multinational and global retail destination with a country selector, is the big #Fail for Macy’s, yet an easy fix. How can the company behind such a well known brand, make such critical mistakes with a global launch?
These don't really indicate any country and are better for ranking internationally -- such as when you have a parent site of a multinational brand. For starters, if your company has its own in-house servers, you might need to rent additional...
For multinational sites, it's important to give search engines as many signals as possible for them to tie the correct country to the correct site. A server administrator or hosting company often handles that area of websites, which can lead to a...
Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites.
Read: multinational advertisers may have had to revise their ad spending as the foreign exchange fluctuations were negatively impacting their budgets. Chief Financial Officer Tim Morse was quoted by Bloomberg as saying that the company's revenues...
A few multinational sites still make you select the version of the site you want to visit from a large map of the globe when you arrive at their home page. This approach allows the company to leverage the primary domain globally.
Google is a multinational conglomerate -- a huge corporation that operates in every country on the planet because of its internet existence. But you can't complain when a company does its job too well.
With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. MicrosoftMicrosoft's Kevin Johnson e-mailed his team detailing Microsoft's interest in...
Multinational companies have launched Web sites in new countries to engage new audiences. Each multinational must develop a search marketing strategy for each new international market. Providing a local stamp would normally be easy for a small...
When a global VP of marketing for a multinational company gives me advice, I listen. Brand equity Search Engine Watch Expert Erik Qualman told me the Facebook search engine has reached the tipping point for global brand building online.
It neatly solves the problem of which corporate web site to serve up when a company is multinational. RealNames Spricht Deutsch From The Search Engine Report June 2, 1999 The popular German search service Fireball is now displaying RealNames...
