On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO campaign, but it’s a crucial one. There used to be a great deal of debate in SEO circles on...
Multilingual vs. Managing Multilingual Versions of Your Site Multilingual: A website offering its content in more than one language. This is perhaps one of the most overlooked areas of managing multilingual websites.
Like Debenhams, retailers can increase global sales through traditional marketing, multilingual website content, video, social media, and mobile platforms. Static content won't produce the SEO results desired, so updating content and keywords is...
A multilingual approach can clearly open up potential new markets that would otherwise be inaccessible. Keywords are keystones of any effective SEO campaign. Good quality content in inbound marketing terms provides good SEO while still being both...
Comparatively small things like refining keywords can have a huge effect on PPC and this can be even more marked in foreign language and multilingual campaigns. Although SEO should be an important part of any online marketing strategy, it can take...
Over the past year, we’ve investigated different global SEO challenges and offered suggestions as far as multilingual keywords, hreflang and canonical issues, and more. Israeli-based RankAbove developed the Drive multilingual SaaS search platform...
Understanding Multilingual Keywords How do you go about finding your multilingual keywords? But if you learn to love it more than you hate it, and you follow a few simple tips on how to make your multilingual keywords work for you, you’re...
Another problem with multilingual and multi-country targeted sites: many of them share similar content or translated similar content with perhaps a few currency signals and title tags differences. Used for multilingual websites using substantially...
Add the fact that studies have shown that multilingual users place more trust in sites in their own native language, especially when it comes to making purchases, and the benefits of foreign language marketing in general are clear.
For the past year, I’ve been banging on about how the future of ecommerce is multilingual and international, for three simple reasons: Global Market Finder isn’t infallible, as it uses direct translations of keywords, which may not be the best...
This will require a multilingual approach, to identify Spanish-language websites hosted in the U.S.and to pitch effectively to them to secure links. Same as with translated websites for the foreign language Internet, the key benefit in SEO terms of...
IT/Dev: This layer of your organization is needed to develop multilingual, SEO friendly technologies and test every release of every site for SEO best practices. Managing search engine optimization (SEO) efforts across different departments can be...
Top Tips for Multilingual Link-Building - Search Engine Journal How Google Destroyed the Value of Google Site Search - SEO Book.com Industries SEO Should Learn From - SEO Chicks Top 13 Social Media Ranking Factors for SEO by Gareth Owen
You can also save more on translation, and open up a whole new host of information to multilingual visitors, by using post-edited machine translation for low-value, high quantity content like comments, wikis, or user reviews, which aren't business...
You can either write this copy in English and then have it translated by a professional linguist, or have a multilingual copywriter produce the necessary copy for you (which will deliver a better result but may cost more).
The "multilingual, web-based, free-content encyclopedia project" was created on January 15, 2001. The Social Media Marketer's SEO Checklist - SEOmoz News Feed Optimization (NFO) is the new SEO! Stop Making the 6 Biggest SEO Mistakes by Simon Heseltine
Google Rolls Out Foreign Language Search Features Globally - Multilingual Search An Inside Look at How Microsoft Handles SEO Across its Massive Site - WebProNews The Rich Get Richer: True in SEO, Social + All Organic Marketing - SEOmoz
Unless you speak multiple languages fluently, this means you're going to have to employ the services of multilingual online marketing and copywriting experts, to do your foreign language pitching for you.
You'll also need to work out your search engine optiimization (SEO) strategy, because what's the point of spending all that time and money developing multilingual websites if they aren't ranking in the search engines?
How do you Integrate Multilingual Global Content in SEO? SEO and PPC are often the first steps. Arnel explains that SEO and social media are the new "earned media. Start out on PPC, and then move next to SEO.
