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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    Like Debenhams, retailers can increase global sales through traditional marketing, multilingual website content, video, social media, and mobile platforms. But without creating a strategy for localizing brand messages to these markets, retailers...

  2. Inbound Marketing in Various Languages

    A multilingual approach can clearly open up potential new markets that would otherwise be inaccessible. Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing messages...

  3. How to Run Foreign Language PPC Campaigns

    Comparatively small things like refining keywords can have a huge effect on PPC and this can be even more marked in foreign language and multilingual campaigns. But it still only accounts for around a quarter of total usage, and this proportion is...

  4. 5 Vital Facebook Reports Every Community Manager Should Know

    If you notice growth in a certain demographic segment or manage a multilingual and/or international community, take advantage of the option to target your page posts by geo or language. A wise marketer once told me, "You can be a likeable community...

  5. Tools to Monitor Online Reputation Across Different Languages

    Throw in a multilingual aspect, and you have even more to consider. It only takes moments to post a comment or photo online, but erasing our “digital footprint” can prove almost impossible. Many job seekers and college graduates have already found...

  6. New Google Webmaster Tools Notification for Cross-Domain URL Decisions

    There are a number of reasons similar/same content may appear on more than one URL: similar content targeting different geographical areas or multilingual sites, plagiarized content, server misconfiguration, hacking via 301 redirects, or hijacking...

  7. Gaining Top Keyword Prominence & Dominance in Foreign Languages

    Our multilingual search analysts have been consistently tracking the performance of keywords relating to our main services in our target foreign markets, and we’ve been building links with these keywords as anchor text, and securing domain names...

  8. SEO Your Website For Foreign Languages in Your Domestic Market

    This will require a multilingual approach, to identify Spanish-language websites hosted in the U.S.and to pitch effectively to them to secure links. Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for...

  9. 5 Strategies for Managing Twitter Across Multiple Languages

    Now is a crucial time for corporate tweeters to understand that going multilingual will be an essential building block for their future online success. British business in particular seem to be lagging on updating to multilingual Twitter accounts...