On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO campaign, but it’s a crucial one. By concentrating a little extra effort in the following...
Multilingual vs. Managing Multilingual Versions of Your Site This is perhaps one of the most overlooked areas of managing multilingual websites. This gets a bit difficult to wrap your head around because websites can be both multilingual and multi...
Like Debenhams, retailers can increase global sales through traditional marketing, multilingual website content, video, social media, and mobile platforms. But without creating a strategy for localizing brand messages to these markets, retailers...
A multilingual approach can clearly open up potential new markets that would otherwise be inaccessible. Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing messages...
Comparatively small things like refining keywords can have a huge effect on PPC and this can be even more marked in foreign language and multilingual campaigns. But it still only accounts for around a quarter of total usage, and this proportion is...
Over the past year, we’ve investigated different global SEO challenges and offered suggestions as far as multilingual keywords, hreflang and canonical issues, and more. Israeli-based RankAbove developed the Drive multilingual SaaS search platform...
If you notice growth in a certain demographic segment or manage a multilingual and/or international community, take advantage of the option to target your page posts by geo or language. A wise marketer once told me, "You can be a likeable community...
Understanding Multilingual Keywords With a whole host of reasons to go multilingual, here are some top tips on how to get started. How do you go about finding your multilingual keywords? But if you learn to love it more than you hate it, and you...
Throw in a multilingual aspect, and you have even more to consider. It only takes moments to post a comment or photo online, but erasing our “digital footprint” can prove almost impossible. Many job seekers and college graduates have already found...
Another problem with multilingual and multi-country targeted sites: many of them share similar content or translated similar content with perhaps a few currency signals and title tags differences. Used for multilingual websites using substantially...
Last year Google launched meta tags for sites where a multilingual "template (i.e.side navigation, footer) is machine-translated into various languages but the "main content remains unchanged, creating largely duplicate pages.
Add the fact that studies have shown that multilingual users place more trust in sites in their own native language, especially when it comes to making purchases, and the benefits of foreign language marketing in general are clear.
There are a number of reasons similar/same content may appear on more than one URL: similar content targeting different geographical areas or multilingual sites, plagiarized content, server misconfiguration, hacking via 301 redirects, or hijacking...
For the past year, I’ve been banging on about how the future of ecommerce is multilingual and international, for three simple reasons: Foreign languages are growing rapidly online (Internet World Stats ).
Our multilingual search analysts have been consistently tracking the performance of keywords relating to our main services in our target foreign markets, and we’ve been building links with these keywords as anchor text, and securing domain names...
In the case of the multilingual release, that means news sites and media platforms. Here’s a look at some new statistics showing which websites in Germany, France, and Austria were hit and rewarded as a result of the expanded Panda rollout.
This will require a multilingual approach, to identify Spanish-language websites hosted in the U.S.and to pitch effectively to them to secure links. Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for...
Now is a crucial time for corporate tweeters to understand that going multilingual will be an essential building block for their future online success. British business in particular seem to be lagging on updating to multilingual Twitter accounts...
IT/Dev: This layer of your organization is needed to develop multilingual, SEO friendly technologies and test every release of every site for SEO best practices. Managing search engine optimization (SEO) efforts across different departments can be...
Top Tips for Multilingual Link-Building - Search Engine Journal Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from around the web.
