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  1. Last-Minute SEO - Here Come the Holidays!

    Get your site in the top positions for a highly trafficked phrase and unless you find yourself at the end of an algorithmic update or greatly increased competition in your vertical, you will usually get a multi-fold return on that investment (as...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Though a user is the same person while using mobile or desktop, he is in a different mindset, and his receptivity to advertising...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. The social media revolution of the past few years has completely...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or planning a multi-channel approach to drive traffic and engage visitors. It also creates bad user experiences, which could affect later interactions with your...

  5. Responsive Design vs. Task-Oriented UX Design

    The more complex the task, the more likely they are to focus intently on their task and ignore other tasks; more serial-tasking than multi-tasking. Their tasks are usually of a shorter duration and less complex and can be a blend of serial and...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths You can use this data to go into a second level of PPC advertising...

  7. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc. Every user's path to converting is different. It makes sense if the user is taking a long time to research and we want to be on shortlists...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    They must create, manage and own the complex multi-channel, integrated strategy. Mobile and Multi-Device Consumption Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen...