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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. The company's first step included implementing and integrating marketing automation...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. The social media revolution of the past few years has completely...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or planning a multi-channel approach to drive traffic and engage visitors. It also creates bad user experiences, which could affect later interactions with your...

  4. Responsive Design vs. Task-Oriented UX Design

    The more complex the task, the more likely they are to focus intently on their task and ignore other tasks; more serial-tasking than multi-tasking. Their tasks are usually of a shorter duration and less complex and can be a blend of serial and...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths You can use this data to go into a second level of PPC advertising...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc. Every user's path to converting is different. It makes sense if the user is taking a long time to research and we want to be on shortlists...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    They must create, manage and own the complex multi-channel, integrated strategy. Mobile and Multi-Device Consumption Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen...

  8. The Multi-Platform Majority Has Arrived. Are You Ready?

    The Multi-Platform Majority: The People and Their Devices Clearly a tipping point has been reached and the future will only look more "multi-platform" than it is today. Before long, multi-platform users will evolve from being a simple majority to a...