SEO News

Multi Touch

RSS
  1. Using Analytical Analysis to Help Improve Conversions

    Multi-Channel Attribution I think one of the most powerful advancements in Google Analytics over the past few years is multi- channel attribution. A quick glance under the hood here can let you know a lot more goal information than a quick last...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Multi-channel touch points are even more valuable for social advertising," Marin reported. The impact of a cross-channel touch was even greater when examining social clicks. Does an integrated search and social advertising strategy yield superior...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. If you're considering "reinvention," map out your customer's journey and start planning for...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    They must create, manage and own the complex multi-channel, integrated strategy. Mobile and Multi-Device Consumption Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Multi-touch Attribution. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. To see the full picture, marketers must leverage channels such as...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts.

  9. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...