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Multi Touch

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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. If you're considering "reinvention," map out your customer's journey and start planning for...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    As marketers continue to gain confidence in multi-device strategies, the next level of opportunity lies in refining bid adjustments, targeting, and optimizing these campaigns. The adoption of Internet-enabled mobile devices, both smartphones and...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    They must create, manage and own the complex multi-channel, integrated strategy. Mobile and Multi-Device Consumption Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Multi-touch Attribution. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. To see the full picture, marketers must leverage channels such as...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts.

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  7. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    To learn more about how attribution works, see "Advanced Channel Sequencing" and "Beginner's Guide to Multi-Source Attribution Modeling". The Problem with Last Touch Attribution In fact, companies that use last touch attribution and consider social...

  8. Using Web Analytics for PPC Optimization: Advanced Techniques

    If you use Google Analytics and have multi-channel funnels set up, you’ll find another treasure trove of data. Multi-channel funnels show you how many online channels your customers utilize, and in what order, before making a purchase or completing...

  9. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Take a multi-dimensional view of what is important to your audience and think about their fundamental values and also what is at the forefront of their mind right now. So, when the second campaign ran I had to get in touch with the agency behind it...

  10. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    If you aren’t well-versed in multi-touch attribution, at least become familiar. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are wasting large sums of money on Facebook ads that...

  11. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Through a series of entertaining stories, he shared tips for marketers in need of a better way to connect, largely through a shift in your marketing mentality to multi-touch attribution. Avinash Kaushik, digital marketing evangelist at Google, took...