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  1. Using Analytical Analysis to Help Improve Conversions

    Multi-Channel Attribution I think one of the most powerful advancements in Google Analytics over the past few years is multi- channel attribution. For example, you may have seen an organic sales slide in the last few months and never realized that...

  2. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    CNN chief national correspondent John King uses a multi-touch collaboration wall that has been dubbed the "Magic Wall. To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Review the multi-channel funnel data of both paid search traffic and organic search traffic within all traffic sources Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Or are you trying to grow into a multi-million dollar full-service agency that can be handed to your children or sold in the future? I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than...

  5. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  6. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  7. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  8. Last-Minute SEO - Here Come the Holidays!

    Get your site in the top positions for a highly trafficked phrase and unless you find yourself at the end of an algorithmic update or greatly increased competition in your vertical, you will usually get a multi-fold return on that investment (as...

  9. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  10. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Multi-channel touch points are even more valuable for social advertising," Marin reported. Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels?