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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the multi-channel funnel data of both paid search traffic and organic search traffic within all traffic sources Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Or are you trying to grow into a multi-million dollar full-service agency that can be handed to your children or sold in the future? I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than...

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  5. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  6. Last-Minute SEO - Here Come the Holidays!

    Get your site in the top positions for a highly trafficked phrase and unless you find yourself at the end of an algorithmic update or greatly increased competition in your vertical, you will usually get a multi-fold return on that investment (as...

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  8. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Multi-channel touch points are even more valuable for social advertising," Marin reported. Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels?

  9. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.