Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...
The Internet accelerated these platforms even further, fueling multi-billion dollar businesses like SAP, IBM and Oracle. The Missing Platform But in the last three decades of this development, there’s one important business function that’s been...
This emerging multi-screen reality has led to CMOs worldwide to begin their own research – how do we capture and convert multi-channel shoppers? What follows are five distinct profiles of multi-channel shoppers, as well as some methods to convert...
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. The Platform-Shifting Digital Media Consumer
With no regulations to set and enforce acceptable use policies of my data, I don't feel inclined to just trust a multi-billion dollar company to not use my data to make more billions. When authorship launched, it seemed to support my theory that...
A consumer-packaged goods marketer can, for example, target heavy buyers of children’s cereal from data provided to Facebook by Datalogix that “includes loyalty card and transaction-level household purchase data with multi-channel coverage across...
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Developing Integrated Multi-Platform Strategies Can Help Maximize Value My response is that it's better to have an integrated multi-platform strategy, with mobile just being one component of it. Same thing with video games; I can kill computer...
In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time: Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently...
From advanced segments to multi-channel attribution, there are plenty of ways to segment your data to view goals and other conversion events. For some people that might mean integration with a CRM or call tracking platform.
Of the ones that have been migrated, millions are still awaiting app recovery of multi-media support such as Slideshare and WordPress blog content. The 200 million mark may soon become, 300 million, 400 million and so on – and probably quicker than...
One other area of the Google Analytics platform worth making use of is the Multi-Channel Funnels segment. Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective...
With all the additional time and money invested in mobile experience, my expectation is that next year is when vendors will make their mark with true cross-platform and cross-browser visitor stitching and integrated multi-source and multi-platform...
Many companies and large brands with complex infrastructures, multi departments, multiple site and multiple products are well suited to enterprise SEO. From a technological perspective – it is a platform of integrated tools and features.
Pile these on top of managing a multi-faceted social presence that includes Facebook, Google+ pages, and blogs, then stir in organic content such as search engine optimization, local listing pages, and reviews, and the process often becomes...
Google has a thriving, multi-faceted product portfolio. Google's Android platform has reached record worldwide sales numbers, according to analysts. The platform powered some 136 million handsets, giving Android a 75 percent market share of all...
Reporting that’s compatible with TV campaign measurement, such as overnight reporting of audience demographics, and integrated with comScore’s new multi-platform audience data that includes TV. ComScore has introduced validated Campaign Essentials...
