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Multi Platform

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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. One of the more compelling stories in digital media over the past year has been the continued success and momentum of...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. Advanced reporting: They're calling this a multi-dimensional...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real...

  4. Responsive Design vs. Task-Oriented UX Design

    Their tasks are usually of a shorter duration and less complex and can be a blend of serial and multi-tasking. The more complex the task, the more likely they are to focus intently on their task and ignore other tasks; more serial-tasking than...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Since encrypting search, Google has replaced “not provided” organic search data with organic search represented in Channel Reports; this is just one way to assess a multi-channel approach. Create an Multi-Channel Integrated Strategy

  6. The Multi-Platform Majority Has Arrived. Are You Ready?

    The Multi-Platform Majority: The People and Their Devices Clearly a tipping point has been reached and the future will only look more "multi-platform" than it is today. Before long, multi-platform users will evolve from being a simple majority to a...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. Doing so enables Google Analytics to provide multi-device tracking – demonstrating whether the visitor that came via PC also visited by way of mobile device, and providing data...

  8. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    The multi-device world means we really can't track conversion they way we used to, he reminded the audience. Marketers need product feeds, their search platform, CRM software and all of their other tools and platforms to integrate seamlessly in...

  9. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...