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  1. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  2. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time: Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently...

  3. Measuring Content Success: 2013’s Key Data Challenge

    One other area of the Google Analytics platform worth making use of is the Multi-Channel Funnels segment. Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective...

  4. Bing Will Be the Default Search Engine on Kindle Fire

    Bing is committed to delivering a multi-platform strategy to better meet the needs of our customers, including the new Kindle Fire devices," said Stefan Weitz, Director of Bing. Continuing their aggressive positioning to get people to try Bing...

  5. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Take a multi-dimensional view of what is important to your audience and think about their fundamental values and also what is at the forefront of their mind right now. However, to my mind, the web really has been the single-platform "story engine.