SEO News

Multi Media

RSS
  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. Five of the top five media companies. Search, social, content, and digital marketers...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. The social media revolution of the past few years has completely...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths You can use this data to go into a second level of PPC advertising...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    As marketers continue to gain confidence in multi-device strategies, the next level of opportunity lies in refining bid adjustments, targeting, and optimizing these campaigns. The adoption of Internet-enabled mobile devices, both smartphones and...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    They must create, manage and own the complex multi-channel, integrated strategy. Mobile and Multi-Device Consumption Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Since encrypting search, Google has replaced “not provided” organic search data with organic search represented in Channel Reports; this is just one way to assess a multi-channel approach. Create an Multi-Channel Integrated Strategy

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Multi-touch Attribution. Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. To see the full picture, marketers must leverage channels such as search, where there is stated intent, and...

  8. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    In Google Analytics Multi-Channel reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Google's solution provided a low cost entry point to creating actionable...

  9. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the...