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Multi Dimensional

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about...

  2. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Take a multi-dimensional view of what is important to your audience and think about their fundamental values and also what is at the forefront of their mind right now. In the next 10 years, we're going to see all the forms of entertainment film...

  3. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    His pattern indicates two-dimensional thinking. Unfortunately, we’re going to have to wait until Version 3 of the YouTube Creator Playbook before we see some important tips, best practices, and strategies that indicate three-dimensional thinking.

  4. Building a Data-Driven Organization

    Be Multi-Dimensional Some companies have pulled back from using analytics for more than basic metrics because it can be costly to pursue, while others have embraced analytics and are thriving. This is one of the key points made in Thomas Davenport...

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  5. Measuring the Impact of Multichannel Marketing

    However, for companies with large multi-dimensional marketing campaigns, this might not be easy to measure because different campaigns may interact. I recently had the opportunity to sit down with Akin Arikan's new book on "Multichannel Marketing.