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  1. The State of Paid Search in the U.K.

    For U.K.advertisers, a Windows Live searcher is 70 percent more likely to convert than the average searcher, and more than twice as likely to convert as a searcher driven by Google. The key advantage for Microsoft is demographic targeting, where...

  2. Daily SearchCast, August 16, 2006: Cut Coupons Via Google Maps; Google Trademark Usage Letters Show Old News Is New News; MattGuy Is GoogleCutts; Why's A Farmer Dating Site Mad At Google & More!

    August 15th, in the UK.of the ads served on Microsoft's properties will run adCenter ads, including MSN Search and Windows Live. MSN, I backed into that position. Microsoft adCenter Now Live In The UK

  3. Daily SearchCast, July 5, 2006: Google's Ranking Criteria Categories Exposed?; Lawsuit Over Rankings Might Go Ahead; Google's Not-So-Killer Products; Windows Live Local Click-To-Call & More!

    Windows Live Local gets click-to-call and more! The intrepid Gary Price called my attention to the quiet integration of "click to call" functionality into Windows Live Local over the weekend. Windows

  4. Search Headlines & Links: June 14, 2006

    Microsoft's Virtual Earth platform and Windows Live Local's consumer destination from the company's chief online rival. Windows Live Causes Head Scratching At TechEd, InformationWeek MSN PPC delivers good ROI, (though not as many clicks), DM News

  5. Daily SearchCast, May 24, 2006: Windows Live Local Gets UK Images & Easier Map Sharing; Is That Site In Your Search Results Safe?; A Spam Detection Tool; A Search Marketing Magazine Arrives & More!

    MSN Shopping, Windows Live Shopping, and Windows Live Product Search. Today's search podcast covers Windows Live Local getting new UK images and easier ability to share mapped points, Microsoft's many shopping moves, a new tool to detect if a...