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  1. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Target specific, 3-5 word keywords. Hosting (e.g.hosting ms exchange," "managed web hosting solution"); 2.2 percent; $31.91 Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and...

  2. Google AdSense For Domains Program Overdue For Reform -- And Yahoo & Microsoft Should Also Take Note

    In 2004, we noted how there were more than 400 domain names registered with the word Google in them to companies not related to Google. MS Research: Typo-Squatters Are Gaming Google from eWeek covers Microsoft researchers discovering Google's long...

  3. The Search Engine Report - Number 108

    Semel On Yahoo Being New To Search, More Open To Google - "Terry Semel at Web 2.0: "We'll Always Be More Open Than Google" from Yahoo's Jeffrey McManus is a very nice rundown of the Q McNealy Says, "Lots of Money Flowing Both Ways if We Do This...

  4. Sun To Distribute Google Toolbar & Closer Relationship Beween Two; McNealy Says, "Lots of Money Flowing Both Ways if We Do This Right"

    The Google and Sun Microsystems press conference is over and word is that Google and Sun have announced a "multiyear" strategic relationship for Google to cross-promote their technologies. Bottom line: another potential jolt to Microsoft software...