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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Movies (36 percent decline in the Google Places results) Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that...

  2. Pre-PPC Strategies For Launching a New Product

    You can search for interests, groups, other pages liked, places visited, movies and music and TV shows liked, restaurants visited, and much more. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you...

  3. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    A Google Doodle today features legendary actress Audrey Hepburn, best known for classic movies such as Breakfast at Tiffany's, My Fair Lady, and Sabrina, on what would have been her 85th birthday. The British actress won the Best Actress Oscar...

  4. Doodle 4 Google 2014 Contest has Begun

    Phil Lord and Christopher Miller, film directors of movies such as 2012’s "21 Jump Street" remake "If I could invent one thing to make the world a better place. This is the thought occupying many young minds right now.

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  6. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    NORAD site visitors can also watch movies about Santa or NORAD in the "village theater," listen to popular holiday songs on the music stage, learn about holiday traditions in the library, or visit NORAD HQ to learn about the Secret Santa files and...

  7. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Both Google and Yahoo agree that Minion costumes – from the "Despicable Me" movies – are the top trending costumes of 2013. Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one.

  8. New MPAA Report Blames Google, Search Engines for Piracy

    This study reaffirms the significant responsibility that search engines share with all of us in the Internet ecosystem to help prevent the theft of movies and TV shows online," said former U.S. I applaud the MPAA for their efforts to address online...