As a case study, let's explore how the independent film "Reservation Road" can accomplish this. Offer dinner with the author of "Reservation Road," John Burnham Schwartz, as the grand prize. Focus Features first needs to survey fans for the top...
The "Reservation Road" Web site is your pretty standard milk toast variety of a movie Web site. I wanted to take a stab at the whole Reservation Road Challenge throw down. It's no wonder that all the sites that beat out the studio site for...
Reservation Road: A Study in SEO-based Movie PromotionSome SEW experts and bloggers have taken up the challenge to implement a best practices marketing campaign for the new Reservation Road movie. We've collected all the search marketing news from...
A sample online search for the keyword phrase "Reservation Road" reveals the movie's official site ranked at number 14 in Google, number 210 in Yahoo and number 111 in Windows Live, all as of yesterday afternoon.
As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. For us, this meant Reservation Road plus.movie, book, author, director and actors.
Reservation Road: A Study in SEO-based Movie PromotionSome SEW experts and bloggers have taken up the challenge to implement a best practices marketing campaign for the new Reservation Road movie. Want a snapshot of the day's search marketing news?
As some SEW readers know, some of our experts and bloggers have taken up the challenge to implement a best practices marketing campaign for Reservation Road, a movie released October 19. In today's SearchDay, "Reservation Road: Getting Search...
Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic "musts" for setting their film up for success in the online market. The Reservation Road ChallengeWe're using the opening of an...
Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic "musts" for setting their film up for success in the online market. Want a snapshot of the day's search marketing news?
If you select the link for "Reservation Road," you're taken to a page with a note saying "website coming soon" and a pic of the movie poster – oops. I set up a MySpace page for Reservation Road and threw some movie trailer clips on and a few photos.
Even though the book and movie may be found in many places online, we want Reservation Road to lead somewhere. General blog – links to movie premieres, books (Reservation Road) Actors blog – waxes enthusiastically about the movie and its actors...
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