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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Though Grehan was unable to confirm his next move he did say that he would be going back to his roots as a digital marketing practitioner. Mike has been instrumental to the success of our interactive marketing and search brands and his expertise...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords are a perfect testing ground to find keywords that you'll want to move to your alpha campaign (proven keywords) as exact matches. So much is on the minds of marketers, but often, marketers skip past boring topics like keyword...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid increases to move into position and generate considerably more traffic.

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Content marketing is social, and it's time to move along the content continuum from stasis to storytelling. What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Look at the actions in each phase, and start thinking about what you could do to reach them or sway them as they move through the funnel. Creating killer content won't do you any good if it's not something your users actually need.

  6. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    However, Turkish President Abdullah Gül is against the ban, and has also flouted the ban by tweeting himself, decrying the move as unacceptable. But a few hours later, the answer became clear. Users in Turkey could no longer access Twitter through...

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    It's hard to move from thinking of yourself as an employee to a manager or leader. For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle. Updating your site with new content isn't enough to successfully drive web sales.