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  1. How to Create a Social Media Friendly Landing Page

    That simplicity doesn't change when you move them from their favorite social channel to your website. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix.

  2. Marin Adds Google Shopping Campaign Management

    This latest move by Marin as the first in its field to offer Google Shopping campaign management in this way is another win for the brand. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping...

  3. Google+ Drops Controversial Real Name Policy After 3 Years

    Sincere Apology or Tactical Move? When it comes to Google+, Google has been known for their strict guidelines and restrictions. From inception, Google+ has required that users use their real name. In fact, those that chose to use a fake name were...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    It's time to move away from guesswork and let Google Analytics tell you who is coming to your website and how you can help them get the most from it. You would have no idea whether you were reaching the target market you thought you were or if...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Once you have firm objectives set you can move on to the, more fun, aspects of tactical implementation and promotion. If you're interested in vanity metrics, then pick the right metric to measure that incentivizes the behavior you want to move the...

  7. Mobile Advertising Measurement: Winning the Long Game

    Burst campaigns are designed to move apps up the top charts in app marketplaces. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand...

  8. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As nice as it would be to just get the number and move on with +Post ads, don't give in to the urge to buy the numbers you need. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is...