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  1. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Some clients move fast to follow my recommendations, and they can often see recovery in a quicker timeframe. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation...

  3. Do Weak Links Reveal Powerful Opportunities?

    Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information. In his excellent little book Linked, published in 2002, Albert...

  4. 3 Building Blocks for Content and Search Marketing Success

    The rise of digital and social media has fueled this consumer need for engagement and the move from push to pull types of marketing. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    It’s OK to find out during the WHY phase that there’s not a good enough reason to move forward. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their...

  7. How to Work When Nothing Seems to Work

    I sense you are hesitant to move forward with this plan, can I ask why? Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and...

  8. Centralizing Location Data: 3 Steps to Local SEO Success

    Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we had to put off addressing this critical task until two weeks had passed in our new space.

  9. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    With an incremental strategy, you can optimize for one product or service, and after you've achieved success, move onto the next product or service and so on. Most SEO campaigns are destined for failure because expectations are too high, budgets...