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  1. Mobile Advertising Measurement: Winning the Long Game

    Burst campaigns are designed to move apps up the top charts in app marketplaces. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As nice as it would be to just get the number and move on with +Post ads, don't give in to the urge to buy the numbers you need. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Right off the bat, sites are only left with a half-second window to display content before many customers will move on. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    As some may know, if you move your content to a new site and it is very similar (or exactly the same) as another site and Google determines these are the same sites, your old links may be forwarded to your new site.