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Motivations

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  1. Conflict of interest: banks call for unity on Eonia

    This has led to some questions – even within the dealer community – about the motivations behind the move. Three different banks, three different answers: yes, says one senior rates trader, his bank will be paying.

  2. Survey Says: Stop Making Assumptions About Your Content

    Additionally, surveys enable marketers to understand a bit more about attitudes, sentiments, and motivations of their audiences. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Experienced UXers describe personas in terms of cognitive and behavioral specifics, such as motivations, desired outcomes, and knowledge base, all which influence designs. Your UX candidate should be able to describe how they would apply the user...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Not every one of your potential customers is the same – they have varying challenges, motivations, and desires – so thinking that the same piece of content can cater to all your audiences' needs is unrealistic.

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Despite the stakes and people's strong motivations to lose weight, feel good, live long, and get off their meds, most people resist changing. Despite everything we know about diet, exercise and health, most of us don't eat or work out the way we...

  6. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Because regardless of how you may view Google's intentions and motivations, SERP quality is what best supports the company's primary focus: selling ads. Skilled copywriters could get their point across to both in an unobtrusive fashion.