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Motivation

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  1. LNG market participants shun Japanese forwards

    Market participants believe the motivation behind the contract has engendered suspicion among producers. Contract hit by lack of interest and fears over pricing methodology A new Japanese forward contract for liquefied natural gas (LNG) is off to a...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's likely most pieces won't go viral – and virality should not be the motivation going into content creation – but compelling, well-executed content has the potential to compel your target audience to take action if it's properly disseminated in...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Gamification for Motivation The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. I graduated from Harvard," she mused. The only reason I say that is I have another sibling who...

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Even if these outcomes mean the world to us (and some of them can mean life or death, which is pretty much the same thing), if we can't see specific evidence, we're likely to lose motivation. Giving your prospects something to measure is crucial to...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    That’s in keeping with motivation theory: give people a clear path to success. In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered...

  7. How to Turn Data & Creativity Into Great Content in 3 Steps

    Decreased motivation to create compelling content. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Yet we're also supposed to create creative, engaging content that's driven by...

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    The motivation of shoppers changes each week during the holiday season. Q4 happens at the same time every year – yet, somehow people are always surprised when it arrives! Often November rolls around and businesses haven't even started thinking...