SEO News


  1. Google Reveals What New & Expectant Parents Search For

    Young mothers use smartphones as their primary device most often (more than fathers and older moms). With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring barnyard pictures, or playing games that teach you how to read. Just when you think you have the Google Display Network (GDN...

  3. How to Find a PPC Niche & Attract Customers

    In the Display network, where your primary attraction strategy is flashy interruption (think flowers competing to attract pollinating insects), you can advertise on sites that attract your broad market demographic ( mothers, gardeners...

  4. Why Search Agencies Should Tune Into the Display Buzz

    Instead of going to each publisher individually, you could go to an ad network and say, “I want to spend $50,000 to reach women aged 24-29 who are also mothers”, and your sales rep would place your ads on sites within their network.

  5. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Search engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up. Search engines didn’t start out this way, but Google PageRank...

  6. Forget Competition, the Search Wars are Over

    In the absence of competition, innovation will slow, but the upside will include preferred parking for expecting mothers, since we'll all be working for Google. The other search engines should just give up and declare Google the winner.