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  1. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. But in order to use PPC to ask and answer questions about what the market thinks of...

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    The fifth-grader spent a day with Google's doodlers to animate her submission, titled "Back to Mother Nature", which was: Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S.

  3. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    But there's no denying which brands had the most aggressive strategy for paid search ahead of Mother's Day. Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging...

  4. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  5. 8 Tips for Building Your Internal Content Marketing Strategy

    Forget what your mother told you, you don't know what's most special about you until you know what's special about your customer and you fit in. It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    My mother used to say she always knew which kindergarten art project was mine. The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and...

  7. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    In addition to the runaway hits from Dove and Evian, Nivea Germany’s Mother’s Day ad campaign, "Mama" (288,238 shares), also performed strongly. The report also found that online video ad shares have increased by 7 percent in the second quarter of...

  8. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    A book, an American book, where the child actually daunts his mother and threatens her. Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and illustrator known for such children's books as "Where...