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  1. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    New Mantra: How Can I Be of Most Help to My Customers? Be helpful, focus on user experience, treat customers well, and you'll enjoy better conversion rates and improved rankings. Think instead how you can provide the most helpful and valuable content.

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    What the research found was that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. According to Marin, customers also spent more when clicking on both search and...