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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading negative sentiment that is like poison to a brand’s reputation. Clearme sends out swag packages thanking its loyal...

  3. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. Site audits are valuable ways to quickly understand how to...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Profiling valuable customers. The data shown in the table is very informative about which age groups are most valuable to your website. You would have no idea whether you were reaching the target market you thought you were or if specific products...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions. Here are some examples of great content that would educate your customers.

  6. 10 Shocking Facts About Content Marketing Today

    However, the ROI will come in the form of more prospects and leads, who may eventually become customers and contributors to your overall bottom line. This statistic indicates one key point: content marketing is valuable – so valuable that it's...