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  1. 5 Reasons Why People Hate International Search Marketing

    When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. When an English person asks a non-English person, “how...

  2. Semantic Search in 2025

    If you had been learning English as a second language, this would have been a very helpful exercise in helping you understand what the sentence was trying to say. Just as your elementary English teacher taught you, there are rules that need to be...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    The new German site includes the localized descriptions and information on 58,000 products from English into German. The German version of the online retail store launch is part of the company’s goal to better serve its non-English speaking customers.

  4. SEO Your Website For Foreign Languages in Your Domestic Market

    Could be that the top keywords you should be targeting are ‘Spanglish’ or similar colloquialisms – words that an English or native-Spanish speaking keyword researcher would miss. Last week here at Search Engine Watch, Dave Davies raised some key...

  5. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    As most search marketers rush to Google's translate tool in order to translate their existing English keyword lists, they might be in for a rude awakening. One bad translation is forgivable in the English language, but detrimental to the trust you...

  6. More Localized Google Suggest and Improved Spell Correction for Names

    I know the George Bernard Shaw quote about "two peoples separated by a common language," but he was talking about the Americans and the English. For now this enhancement is available in Google's English spelling system in the U.S.

  7. How Language Affects the Long Tail

    The issues presented by keywords in languages other than English -- when compared with English -- are actually predictable, and it's not all about misspellings. English keyword researchers will often say that, from experience, people who search for...