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  1. Implementing your Search Strategy for the Latino Market, Part 2

    Lucas Morea, CEO of LatinEdge, agrees: "You want to see the users interact with your brand in a constant way. In this final installment, we will look at some marketing strategies for your site, and offer a resource list to promote your content in...

  2. Implementing your Search Strategy for the Latino Market, Part 1

    Lucas Morea of LatinEdge adds that if you do need to show accented keywords in your body content, "use them in places users won't read very carefully. In this final two-part article, we discuss ways to implement those strategies as recommended by...

  3. Planning your Search Strategy for the Latino Market

    Lucas Morea, CEO for LatinEdge Inc.says, "Look at the sites that show up prominently and regularly for Spanish search terms. Hispanic and Latin American search markets. In this segment we present recommended preparation strategies by established...

  4. Search Marketing's About People and Principles, Not Just Algorithms, Part 2

    While acknowledging the slant in some recent pieces, he cited a glowing piece about Lucas Morea, a search marketer who is portrayed as an innovator with a cool job, and the "normalcy" of David Karandish as portrayed on Martha Stewart's The...

  5. Daily SearchCast, Nov. 9, 2005: Google Ads To Be Test Distributed In Newspapers, Search Personalization Freak Out For Marketers, Google Print Debates On Tap, Survey Of Search Marketers, Avoid A Google

    Search Marketer Lucas Morea Makes BusinessWeek Young Entrepreneur Finals Today's search podcast covers Google putting its own advertisers in newspapers, search marketer freak out over search personalization, getting

  6. Search Marketing & the Spanish Speaking Internet

    asked Lucas Morea. Founder & Vice President, MexGrocer.com, Lucas Morea, founder Monografias.com, the popular online community serving Latin America, and Matthew Whiteley, International Sales & Business Development Director, TeRespondo.com, Inc.

  7. Search Marketing & the Spanish Speaking Internet

    Founder & Vice President, MexGrocer.com, Lucas Morea, founder Monografias.com, the popular online community serving Latin America, and Matthew Whiteley, International Sales & Business Development Director, TeRespondo.com, Inc.