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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The ads spend for luxury shoes is significantly less than that of luxury apparel and luxury beauty and cosmetics. The next brand (Cartier) spent $50,000 less on paid search. Handbags was the only category in which luxury brands outspent retailers.

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog – although very rarely updated (think less than once a month) – is a must read for anyone serious about CRO. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. Google has announced two new tools for Google merchants on the...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. The example above shows 100 percent but sometimes you will reach sampling limits so the...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    So pages that are less than a few hundred words could be problematic. With the recent Panda 4.0 update, it's more important than ever to tend your content flock. Panda isn't going away. In fact, Google continues to dial up the importance of quality...

  6. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    While formal expertise may be needed for medical advice, less formal expertise may be required for recipes or humor, the guidebook says. When weighing expertise and reputation together, the handbook gives guidelines that clarify where less formal...

  7. Influential Twitter Accounts Indexed More in Google [Research]

    The overwhelming majority of accounts have far less than 10,000 followers," Enge said. Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall, but...

  8. Yahoo Retires Less Popular Products to Make Room for New Innovation

    To achieve this, we took a hard look at our products and have shut down some of the less popular ones and integrated widely loved features from others into core Yahoo experiences. In an effort to focus on developing some of its more popular...