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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Bing, Russian Naver, and Yandex, which dominates in South Korea, all rank in at 4 percent or less. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San...

  2. "Which Update?" Is the Wrong Question

    Imagine a world where you did some less-than-stellar link-building. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the...

  3. Secret Sauce LoMo Tips for More PPC Sales

    If nothing less, location information is an ostensible differentiator on search. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile...

  4. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The end result is less work and a better overall content marketing strategy. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  7. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.