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  1. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The end result is less work and a better overall content marketing strategy. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  4. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The better it is, everything else being equal, the less you’ll pay for each click. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but...

  6. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Consumers want gifts get there on time, and are potentially less price-sensitive. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up. You might say we take our responsibility to the economy (and the...